Times Square 3D Billboard with 15 of the Coolest Examples!
The Times Square 3D billboard attracted many tourists to take pictures check in and share them on social networks.
The dense LED screens on the exterior walls of high-rise buildings have become a major feature of Times Square.
The 3D billboard Times Square, New York is the most iconic outdoor advertising spot worldwide.
This blog takes you to uncover the mystery of the Times Square 3D screen!
Table of Contents
1. Advertising value of 3D billboards in Times Square
Is there a 3D billboard in Times Square?
https://youtu.be/M2lcd_JwcDo?si=izCzkUWFAjla2kwV
Times Square is well known for its vibrant and technologically advanced digital billboards and displays. Many of these incorporate elements of 3D animation and special effects to create visually stunning advertisements.
These 3d billboards in Times Square often utilize advanced LED technology and high-resolution displays to create the illusion of depth and dimension. They create a visually compelling experience for viewers. These LED billboards do not strictly conform to the definition of traditional 3D displays with physical depth.
3D billboards in Times Square are actually the result of ordinary LED billboards + 3D animation.
But it is undeniable that the digital displays in Times Square continue to push the boundaries of what is possible in terms of visual effects and immersive advertising experiences.
So while the billboards in Times Square are not strictly 3D, they are often at the forefront of digital advertising innovation.
Why LED Billboards in Times Square Are So Famous?
(1) Large Outdoor LED Screens
Many LED display screens and a wide variety of neon advertisements are in people’s sight outdoors. Colorful high-definition images display brand information.
There are more than 300 giant billboards in Times Square. Multiple screens provide a variety of display platforms for advertising.
(2) Special Geographical Location
Times Square is a triangular anomaly cut by Broadway Street and Seventh Avenue.
It is the center of New York and the hub of major subway stations and bus stations.
Today, it is a tourist hub and home to the headquarters of many large companies. The tiny Times Square is home to 11% of New York City’s economic activity.
(3) Dense Flow of People
How can you maximize the reach of your ad? The address where your ad is served is important. Of course, you will consider the areas with high traffic flow first.
According to official data, an average of 300,000 pedestrians influx here every day (the peak season will increase to 460,000 people/day).
At the same time, 115,000 people drove by in cars or took buses.
LED screens in Times Square have about 1.5 million exposures per day.
(4) Viral Spread of the Internet
In addition to offline advertising effects, 3D billboard time square may also get unexpected gains online.
60% of the respondents said that they stayed on the LED advertising screen in Times Square for more than 5 minutes.
Nearly half of pedestrians take photos or videos. These shocking 3D billboards Times Square even received more than one million retweets and comments on social media.
2. How Does the 3D Billboard in Times Square Work?
Naked-eye Times Square 3D billboard allows viewers to obtain the most realistic 3D images without using 3D glasses.
Using visual principles, the audience watches from a specific position to obtain a unique naked-eye 3D visual effect.
The images full of three-dimensionality and a sense of space bring an immersive 3D experience that 2D screens do not have.
It is also an important reason why 3D billboard has set off a wave all over the world.
How does the Times Square 3D billboard work? It involves the following three aspects.
(1) 3D Video Production
First, based on the content that the brand wants to present, create a video source with 3D effects through special production software or tools.
3D animation production includes steps such as understanding the scene environment, 3D modeling, making 3D animation, rendering film sources, and synthesizing the final effect.
At the same time, it is necessary to comprehensively consider factors such as the resolution of the large screen, the corner angle, the distance, and the location to ensure the best naked-eye 3D effect.
(2) Visual Processing
When people watch the time square 3D screen, the pictures seen by the left and right eyes are inconsistent. The brain integrates inconsistent images to form a naked-eye 3D image.
This processing involves visual principles such as visual barriers, stereopsis, and depth perception.
(3) Synthetic Effect
When the audience looks at the 3D billboards in times square, the brain will synthesize the images seen by the eyes in the visual system.
In this way, the audience will feel that the content on the 3D LED screen has a sense of space and three-dimensionality, just like a real scene.
3. Key Features of Times Square 3D LED Displays
(1) Ultra-High Resolution & Brightness
Times Square 3D billboard features pixel-level clarity and exceptional brightness, ensuring visibility in both daylight and night conditions.
This makes them ideal for crowded, high-exposure environments like Times Square.
(2) Seamless Curve and Angle Design
The curved LED display structure allows for creative splicing and angled joints, producing vivid, naked-eye 3D visuals without the need for special glasses.
This immersive visual effect is key to attracting attention and making campaigns memorable.
(3) Weatherproof and Durable
Designed for long-term outdoor use, 3D outdoor advertising screens are made with waterproof, UV-resistant, and corrosion-proof materials.
They operate reliably in rain, snow, and extreme heat, maintaining stable performance year-round.
(4) Intelligent Control System
Each display is equipped with a remote control system and cloud-based content management software, enabling flexible scheduling and real-time content updates — a must-have for high-impact, dynamic branding.
4. Applications & Brand Impact
A naked eye Times Square 3D billboard isn’t just a new advertising medium. It’s a powerful storytelling tool that delivers unforgettable visual experiences.
(1) Unmatched Brand Exposure
Whether you’re launching a new product, promoting a seasonal campaign, or hosting a global event, a Times Square LED screen places your brand in front of millions.
The motion, depth, and realism of 3D content create a wow factor that static billboards can’t match.
(2) Ideal for Diverse Industries
From fashion and automotive to entertainment and technology, brands across industries are turning to Times Square 3D billboards technology to break through the noise.
These displays are commonly used for:
-Flagship product launches
-Corporate rebranding
-Cultural or holiday campaigns
-Entertainment promotions (movies, music, games)
(3) A Powerful Marketing Asset
As a global LED screen supplier, UNIT LED provides full-solution support — from 3D design planning to on-site installation and content training.
Curved LED displays are built to maximize ROI, generating organic traffic, media coverage, and social media buzz.
5. Famous LED Billboards in Time Square
(1) Display Screen in Building 1, Times Square
The total area of 4 huge LED screens in Times Square Building 1 in New York exceeds 13,000 square feet.
The advertising tower has become the most photogenic landmark in the world.
Many celebrations are held here, such as the annual New Year’s Eve Carnival, and New Year’s Eve Ball Drop.
Every screen has a great field of view. After adjustment, the advertising space of these 4 screens can be split and utilized.
The area is 1,200 square meters, the flow of people and vehicles is 500,000/day, and the vision reaches 50 million/week.
(2) Marriott Hotel Large 3D Billboard
The huge L-shaped display on the exterior wall of the Marriott Hotel is located in the core area of Times Square.
The unparalleled realistic image effect and L-shaped shape make it the best display platform for many 3D advertisements.
The display area of this Times Square 3D billboard is 1600 square meters. It realizes the seamless splicing of the whole screen by using special curved corner screens.
The entire screen has up to 25 million pixels. Marriott Hotel 3D LED billboard provides landmark image displays for global brands with high reliability and excellent display effect.
(3) Nasdaq LED Display Screen
Nasdaq LED Display Screen is 25 meters high and 37 meters wide. The 925-square-meter large outdoor LED display is one of the most powerful displays in Times Square.
NASDAQ is the world’s largest securities exchange market. This screen is also known as the world’s first screen.
This display over the seventh floor attracts the attention of passing vehicles and pedestrians throughout Times Square.
(4) Reuter’s Advertising LED Screen
The Reuters advertising screen is located opposite the Nasdaq LED Display Screen.
The advertising building composed of 11 high-definition LED screens of unique size has attracted a lot of attention.
Reuter’s advertising LED screens provide customers with a variety of publicity methods.
Design different ad content according to screen size. Playing on multiple screens at the same time brings a stronger visual impact.
These billboards usually display real-time data from financial markets, stock prices and the latest financial news.
They display content such as stock market indices, stock price changes, and news and financial information of related companies.
(5) American Eagled Digital Billboard
“American Eagle” consists of 12 LED screens, covering an area of 1393.54 square meters.
As one of the most famous advertising 3D LED screens in New York Times Square, this iconic building leases advertising space to many brands around the world.
(6) ABC Super Sign
ABC Super Sign features its signature wavy LED ribbon. The dramatic, massive curved screen is best known for its daily exposure on ABC’s “Good Morning America.”
Innovative interactive features make it stand out from the rest of the screen.
Viewers can interact with on-screen content via text, SMS, Twitter, Flickr, and custom apps.
(7) Digital Godzilla Large Screen
The approximately 15,000-square-foot Digital Godzilla Large Screen stretches across the entire Plaza Walk, overlooking New York City’s iconic Times Square.
Huge corner screens stretch the view from 45th to 46th Streets.
The unique corner location made this huge outdoor Times Square 3D billboard acclaimed on the Internet with its ultra-realistic images.
(8) Coca-Cola Digital Billboard
Coca-Cola’s digital billboards often display eye-catching advertising campaigns and brand images.
These 3D ad billboards are often presented in a colorful, lively and vivid way, attracting the attention of many tourists and viewers.
(9) Samsung Digital Billboard
Samsung has a huge digital 3D billboard in Times Square, which often displays the latest product promotions, brand activities and demonstrations of innovative technologies.
LED billboards are known for their high definition and vivid color effects.
(10) Disney Store Digital Billboard
Disney has a retail store in Times Square. Its large LED display on the facade often displays animated clips of classic Disney characters, movie trailers and promotional content for themed events.
6. 15 Most Immersive 3D Billboard Advertising Examples
(1) Coca-cola 3D billboard time square-First 3D Robotic Billboard
https://www.youtube.com/watch?v=T075-vzbnrA
Coca-Cola 3D billboard in Times Square launched in 2017. It is called “the largest 3D mechanical billboard” and “the first 3D mechanical billboard”.
1,760 movable LED cubes make up the six-story digital installation. Each high-resolution LED cube is programmed to extend and contract the unit independently.
The Coca-Cola 3D robotic billboard promotes Coca-Cola to people with shocking images and creates a multi-sensory experience for people.
(2) New York 3D Billboard Resident Evil
In addition to corporate image promotion and product promotion, 3D advertising has cooperated with major popular IPs to launch videos, which have also been widely disseminated on the Internet.
Ahead of the release of the latest season of Resident Evil, Netflix rolled out a fresh piece of material on the streets of Times Square.
It shows a mutant breaking a glass barrier to break free from captivity. It climbed onto the glass at the corner and stretched out its long tongue to passers-by, and finally fled in a panic.
(3) Times Square 3D Billboard Tiger
https://www.youtube.com/watch?v=nHAq0yzYa9Y
In 2022, with the theme of Tiger in the City, Samsung Group will create a vivid giant 3D tiger in five cities around the world. Time Square 3D billboard tiger is one of them.
The giant tiger reached out to touch the Galaxy logo with its paws, growling and trying to jump off the screen.
With the text “Ready to break the rules?” appears, it leaps through the barrier as if to jump in front of the audience.
As described in Samsung’s report: the subversive 3D tiger breaks through digital barriers. Samsung’s next smartphone series will break the mold and bring users a new experience.
(4) BMW XM 3D Billboard in Time Square
https://www.youtube.com/watch?v=JRRVdaBNJ_c
How to promote a cool new car so that more customers will notice the new product?
BMW’s approach is to combine products with 3D visual effects to create marketing events belonging to the brand so that the target audience can be actively attracted.
In a giant curved LED screen above the Edition Hotel, BMW XM shows footage of it sliding down a hill and almost driving off the billboard.
The stunning graphics earned the ad more than 1.3 million views on the YouTube channel.
(5) Times Square 3D Billboard | House of the Dragon (HBO)
https://www.youtube.com/watch?v=B0JyEbZh–M
HBO brought one of the most ferocious dragons in the show, Caraxes, to the streets of New York with the help of a large screen in Times Square.
A cavernous dragon spews flames from the screen. It seems as if it will fly out of the screen in the next second. The ad gives people an up-close look at the fire-breathing dragon.
The shocking naked-eye 3D visual experience attracts people to stop and watch.
Since its launch, the HBO Times Square 3D Billboard has garnered over a million views on YouTube and TikTok.
(6) Amazing Diablo IV AD in Times Square Billboard
https://www.youtube.com/watch?v=tp4zbGR45aQ
The game character Lilith in Diablo IV appears on a giant screen in the streets of New York.
3D billboards use advanced creative design techniques to allow advertisers to provide an immersive experience to passers-by.
The Amazing Diablo IV AD launched by Blizzard Entertainment presents the dark atmosphere world of Diablo 4 to gamers.
The 3D LED screen in Times Square has achieved good marketing effects with its amazing visual experience.
(7) Balenciaga x Fortnite Immersive 3D Screen in Times Square
https://www.youtube.com/watch?v=Ux1EaPIg7jA
Doggo from “Fortnite” wears a Balenciaga hoodie, pants, and sunglasses, entrenched on the big screen in the streets of New York.
Spanish luxury fashion brand Balenciaga and online video game Fortnite have teamed up to create an immersive 3D outdoor campaign.
Billboard scenes created with Unreal Engine appear more realistic. According to the time of day and the change of light, pedestrians can see Doggo in various states.
(8) WAVE 3D LED Billboard in Times Square
https://youtu.be/-2cPXJxngto?si=z2yIsUkqbZOPyOYM
It attracts the audience’s attention through dynamic wave animation, creating an immersive visual effect.
This technology uses the curved design of the LED screen to make the waves look like they are gushing out of the screen, providing a unique visual experience for the audience.
(9) Dior’s first 3D Billboard Ad in Times Square
https://youtu.be/BSA7Ng6jRwU?si=NF5qPubvrPXRVeZs
Dior launched its first 3D billboard in Times Square, showcasing the brand’s luxurious fashion.
This ad showcases Dior’s products through high-resolution 3D animation, combining artistry and technology to perfectly present the brand’s high-end image.
(10) Marvel’s Midnight Suns Epic 3D Billboard
https://youtu.be/axwZ9J6tI1U?si=O6AlH-wcveGH6we8
This ad was launched in Times Square to promote Marvel’s game Midnight Sons.
The billboard uses 3D technology to display the characters and scenes in the game.
It creates a realistic visual effect, attracting the attention of many game enthusiasts and passers-by.
(11) SKY Play’s billboard advertisement in Nasdaq Building
https://youtu.be/GdtakdY_YoA?si=1UwuTBTuJgoMBB21
SKY Play displayed their ad at the Nasdaq Building in New York, a creative display using 3D technology.
The ad highlights SKY Play’s brand image and product features through dynamic visual effects, attracting the attention of many viewers.
(12) Spirit Halloween Animated 3D Billboard
https://youtu.be/NoyQ5kfabJk?si=pKReKyZghkO3E4Vu
Spirit Halloween’s 3D billboard attracted a large number of viewers during the holiday season.
The advertisement uses animated 3D effects to show the horror elements of Halloween, creating a mysterious and exciting atmosphere, and bringing a unique holiday experience to the audience.
(13) Destroy All Humans 2 In NYC 3D Billboard
https://youtu.be/6zjKnZGO4sc?si=zqKjFNtDvixJ3Yv_
This advertisement promotes the game “Destroy All Humans 2” and shows the alien characters and scenes in the game through 3D animation.
The realistic visual effects make passers-by feel as if they are in the game world, which greatly attracts the audience’s interest.
(14) Robot Charles Schwab 3D Ad Billboard in New York City
This advertisement shows the robot image of Charles Schwab, using 3D technology to present interactivity and technology.
The advertisement emphasizes the brand’s innovative spirit and technological advantages through lifelike robot images and dynamic displays.
(15) Spider-Man 2 – PlayStation 5 Video Billboard
https://youtu.be/wdNRWbj68kI?si=KeXwzam4U5CEUNTf
Imagine you are walking in Times Square in New York City, and suddenly, Spider-Man and Venom start a fierce battle in front of you!
That’s right, this is the shocking experience brought by Spider-Man 2 for PlayStation 5.
Whether you are an avid game fan or just a tourist passing by, such a visual feast will make you unable to take your eyes off.
7. How to Advertise on the Times Square 3D Billboard？
Advertising on the Times Square 3D billboard is a powerful way to captivate audiences in one of the world’s most iconic advertising locations.
Here’s a step-by-step guide to help you get started on Times Square realistic billboard:
(1) Understand the Times Square 3D Billboard
The 3d billboards in New York support naked-eye 3D content. It is ideal for immersive and eye-catching advertising.
It offers high-resolution LED screens, ensuring your content appears vibrant and clear.
Ads are displayed at key vantage points to maximize visibility to the millions of people passing through Times Square daily.
(2) Plan Your Campaign Objectives
Define your campaign goals: Are you looking to increase brand awareness, promote a product, or announce an event?
Determine your target audience to tailor the message and visuals effectively.
(3) Create 3D Content
Collaborate with a professional design team or agency experienced in creating naked-eye 3D animations.
Focus on dynamic visuals and storytelling to maximize the 3D effect and capture attention.
Test your design for the viewing angles and distances unique to Times Square.
(4) Contact Media Owners or Agencies
Reach out to the billboard’s media owners to inquire about availability and pricing. Like Clear Channel Outdoor, Branded Cities, or New Tradition Media.
Discuss package options, including ad duration, frequency, and campaign length.
(5) Budgeting
Prepare for 3D billboard costs, which can range from $5,000 to $50,000+ per day, depending on the ad duration and time slot.
Consider additional costs for content production and agency services.
(6) Schedule Your Campaign
Choose prime times for your ad to run, such as evenings or during events when foot traffic is highest.
Work with the media owner to confirm display schedules and ensure technical compatibility.
(7) Leverage Your Campaign Online
Share your 3D advertising footage on social media to amplify its reach and impact.
Encourage audience engagement by creating hashtags or interactive elements in your ad.
With the right strategy and creative execution, advertising on the Times Square 3D billboard can leave a lasting impression and elevate your brand visibility on a global scale.
8. How Much Does a 3D Billboard Cost in Times Square?
The cost of advertising on a 3D billboard in Times Square depends on various factors such as the duration of your ad, the time of day, and the specific billboard’s location.
Here’s a breakdown of potential costs:
(1) Times Square Billboard Cost for 15 Seconds
Renting a 3D billboard in Times Square for 15 seconds typically ranges between $1,000 and $4,000.
Costs depend on the time slot (prime hours like evenings or holidays are more expensive).
Ads are usually part of a rotation, meaning your ad may appear multiple times per hour.
(2) Times Square Billboard Cost for a Day
Advertising on a 3D billboard for a full day in Times Square can cost between $5,000 and $50,000.
The exact price is influenced by the frequency of the ad display, the screen’s prominence, and the day (weekends or holidays may cost more).
(1) Other Key Cost Considerations
A. Content Production
Designing high-quality naked-eye 3D content may cost anywhere from $10,000 to $100,000 depending on complexity and animation.
B. Peak Season Pricing
During holidays or major events, ad costs may double or triple due to increased foot traffic and demand.
(2) Maximizing Your Investment
A. Negotiate Packages
Many media companies offer discounts for long-term or recurring campaigns.
B. Leverage Social Media
Share videos of your 3D ad to expand your reach and get the most value from the campaign.
By understanding these costs and planning effectively, you can create a memorable and impactful 3D advertising campaign in Times Square.
9. Time Square 3D Screen FAQs
(1) Are There 3D billboards in Times Square?
Yes! Various LED billboards can be seen everywhere on the streets of Times Square.
On some street corners and landmark building exterior walls, 3D billboards provide advertisers with abundant advertising space.
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(2) Where is the 3D Screen in NYC?
To obtain the best naked-eye 3D effect, 3D screens are generally located at street corners with heavy traffic.
When people stand at the intersection of 90-degree angles of curved screens, the best display effect can be obtained.
If you want to get the geographic location of a specific screen, you can check the second part above.
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(3) How Does the 3D Billboard in Times Square Work?
The working principle of a 3D LED screen can be simply summarized as “2D screen + 3D video source + visual barrier principle”.
3D video sources tailored to the display with content and ideas that create parallax.
When the viewer watches from any external device, the left and right eyes have a visual difference, thus forming a naked-eye 3D display effect.
If you want to fully understand the knowledge about 3D LED display, please read the following posts:
3D Billboard 2023: Products, Price and Technology All Here!
3D LED Display Screen Solution
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(4) How Much Does a 3D Billboard Cost?
The cost of a 3D billboard averages between $1,200 and $15,000 per month. Compared with traditional display screens, it costs more and brings better advertising benefits.
Screen cost, control system, 3D video (duration, complexity, production cycle), and other factors will affect the investment cost of a 3D LED screen.
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10. UNIT 3D Billboard Solutions & Cases
(1) 3D LED Billboard Solutions
unit provides a variety of 3D LED billboard solutions to meet your creative needs.
Various models of outdoor LED panels with high brightness, high refresh rate, and high waterproof performance.
In addition, we provide free LED screen design services to help you realize 3D effect visualization!
Iron Fixed LED Display
- Iron flat screen + 640*960mm curved iron LED cabinets
- 80*160mm outdoor LED modules for 3D billboards
- Compatible with P4/ P5/ P5.926/P6/P6.67/P8/P10mm
- Energy-saving, low power consumption and IP65 dust and water resistance
- 90°curved installation for outdoor 3D advertising billboards
https://youtu.be/SdQcSIggk1s?si=T6SWDaqF8ASKjMh7
MA960 Series + Iron Cabinets
- 960*960mm MA960 + 640*960mm curved iron LED cabinets
- 80*160mm outdoor LED modules for 3D billboards
- Compatible with P4/ P5/ P5.926/P6/P6.67/P8/P10mm
- Energy-saving LED display with high brightness and IP65 waterproof
- Perfect splicing effect for immersive naked-eye 3D LED screens
OF800 Outdoor 3D LED Display
- Compatible with P4.16/P5.0/P6.25/P8.33/P10mm;
- Support front and rear maintenance, easy and convenient operation;
- Module waterproof design, front and rear waterproof grade IP65;
- Brightness is 6000-6500cd/m², the picture is clearly visible under direct sunlight.
- Energy-saving ability, saving your electricity cost;
EV960 Outdoor 3D LED Display
- Compatible pixel pitches with P6.67 – 10mm.
- Standard size cabinet with 960*960mm dimension;
- Super quick installation and maintenance;
- High Protection Aluminum Chassis Panel Design.
- Module waterproof design, front and rear waterproof grade IP68 Brightness is 6000-10000 cd/m²,
- 1. What is 3D LED display Screen?
- 2. Application of 3D LED Display
- 3. UNIT 3D LED Billboard Solutions
- 4. What can UNIT LED team bring to you?
- 5. What information do we need?
All the information about 3D LED screen solutions you can find here!
(2) UNIT 3D LED Screen Real Customer Cases
OF800 3D LED Billboard in South Korea
https://youtu.be/4m7qmPNCyKc?si=wFux37XAbaKAhTschttps://youtu.be/Ut7Rqd6qD2c?si=JyCbMRR2Ok6h5kKmhttps://youtu.be/eMHxSLQRwwI?si=gIk93jKwWuMhD5Bxhttps://youtu.be/woeDDrhCvu0?si=AdJcn_6o8GkayRle
11. Conclusion
The outdoor Times Square 3D billboard provides a broad advertising platform for corporate and brand promotion. Numerous successful 3D advertising cases prove the marketing potential of 3D LED screens.
Contact us Now!
We look forward to working with you to provide you with the most advanced 3D LED display solutions to give your project new vitality and charm. If you have any questions or further information needs, please feel free to contact us.